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Show your P.A.D. pride! Send us your pictures, links, and any recruitment-related efforts for us to share with the P.A.D. network. If you need help with brainstorming any recruitment-related efforts, email Pre-Law Operations Coordinator Liz Dunlap at firstname.lastname@example.org or click here to submit them to our COVID-19 Suggestion Box.
One of the most effective things that members can do is hold virtual informational sessions and disseminate P.A.D. promotional/informational materials. Here a few resources and tips to help you do this.
Connect with Local P.A.D. Chapters
Talk to each other and don’t hesitate to reach out to local P.A.D. chapters to cross-promote each other’s virtual events and/or even team up on any recruitment efforts. You may be able to utilize another chapter’s resources to enhance your recruitment. This can include content/events provided by local pre-law, law, and/or alumni chapters.
If you need a chapter membership roster or, list of contact information for officers of chapters that you would like to work with, please do not hesitate to contact the Executive Office.
Expand Your Recruitment Committee
If your chapter does not already have a dedicated recruitment chair or committee, consider establishing one. This can be done any time. With a dedicated team, you can have them focus on establishing methods to launch a creative and successful campaign to attract members to join your chapter.
Host a Recruitment-Based Webinar
Focus a single/series of webinars for all campus students to attend. Schedule these in advance and post links from your webinars across your chapter’s social media platforms. Some topics can include:
If you need assistance with technical setup/access please don’t hesitate to reach out to the Executive Office!
BRANDING:This is the space where you can make recruitment your own. While you’re marketing towards potential P.A.D. members you can create branded content unique to your chapter. As a chapter, you are encouraged to use Phi Alpha Delta’s official crest, seal, Greek letters, and imagery to brand your chapter. You can download those images by clicking here.
ENGAGEMENT:Follow and engage with your school’s social media accounts, including the main school account, the admissions office, the SGA, etc. Engaging with them and tagging them increases your chapter’s visibility to the larger student base.
INSTAGRAM:If your chapter uses Instagram, make a “Call to Action” button and display it prominently on your chapter’s page and stories posts (i.e. – “Join Today”). To utilize this feature, you’ll need to have an Instagram Business Account, or change your standard account to a business one.
Have your “Call to Action” button lead back to the national Join P.A.D page on the P.A.D. website. Make sure to use relevant hashtags such as #PhiAlphaDelta and #PADPride to promote your recruitment efforts.
If your chapter doesn’t already have a website, we encourage you to establish one. This helps potential members not only visualize what your chapter is all about, but to also more easily identify and contact you.
Your chapter can look into creating a simple Wordpress or Squarespace landing page with a contact form for interested members to request more information. Some great chapter website examples are:
While we do publish issues of P.A.D.’s quarterly magazine The Reporter, you can try your hand at creating your own chapter-specific newsletter to update your current chapter membership while providing content for potential members; this recruitment tool gives them a better idea of the benefits of joining P.A.D.
While social distancing, you can still find space to mention the benefits and value of joining Phi Alpha Delta to potential members. Ask permission to speak at the beginning or end of class to encourage members to join. When possible, keep detailed notes on who attends your classes and reach out to them.
What better way to show your purple and gold pride than by showing off your chapter’s P.A.D. swag?
If you have a Marketing or Recruitment Chairperson have them put their skills to use and post any PSA’s or bulletins about your chapter through online platforms such as:
Virtual Service Events
As an organization that prides itself on providing service to the community, we encourage chapters to consider how you can help communities in need. Consider a mask making drive and have your members make and donate masks, or host a local food drive for shelters in need (while still observing national, state, and local COVID-19 placed restrictions).
These service events show likeminded prospective students that your chapter provides service to the community, and will attract them to join P.A.D. These events can be publicized on your media outlets.
Virtual Career/Student Organization Fair
Web applications such as Brazen.com or CareerEco.com can be utilized to host a virtual career or student organization fair. If your school has already taken steps to organize a virtual one, make sure to arrive prepared to put your best professional foot forward.
For tips to prepare for a virtual career fair, look no further than this article put together by University of Colorado – Boulder.
As with any recruitment event, a virtual career fair, informational session, or webinar, events will only be successful with promotion. You’re probably already familiar with the Recruitment Tips Guide but you may be wondering, “What do we do now, with everything moving online?”